women business leaders

October is National Women’s Small Business Month, which celebrates the women entrepreneurs across the country who strengthen our business economy. According to the Small Business Association (SBA), there are 9.9 million women-owned small businesses in the U.S. That’s more than 40% of U.S. businesses, employing 9.4 million workers and generating $1.5 trillion in total annual receipts.

The Total Reliance Logistics (TRL) team recognizes National Women’s Small Business Month and celebrates the innovative women entrepreneurs who are pursuing their passion, leading their teams, and delivering on their customers’ expectations each and every day. This year, our founder and CEO Denise Magalotti launched TRL after involvement in the industry for 20+ years.

Denise’s experience working with specialty shipping company Legacy Logistics provided a strong foundation to grow her successful company. With experience in white glove, trade show, and event shipping, Denise knew her exposure would help her business grow. Denise founded TRL with a desire to offer superior client service and build long-term partnerships with companies around the country.

Succeeding in a male-dominated industry, today Denise leads a diverse team of logistics professionals dedicated to delivering reliable transportation, logistics, and warehousing services. TRL is the second business founded by Denise during her career. The creation of woman-owned businesses like TRL boosts economic growth by launching new products, services, and industry leaders. Most importantly, it provides job opportunities, challenges existing companies, and delivers new products and services on behalf of consumers.

Women business ownership is on the rise across the U.S., according to the SBA:

  • Women owned 4.6% of all businesses in 1972 and 42% as of 2019.
  • Women-owned businesses grew 21% from 2014 to 2019.
  • Businesses owned by women of color grew at double that rate and black women entrepreneurs grew the fastest, with a 50% rise.

Denise identified a potential area for growth by looking at industry pain points and designed and launched TRL to support a niche market being underserved by our competitors. In response, TRL is focused on providing clients with overnight or same-day pick up and deliveries.

“With capacity tightening in the trucking industry, it is getting more difficult for companies to utilize quality logistics services in the necessary timeframe,” said Denise Magalotti. “In response, TRL offers clients its extensive network of high-quality carriers that make any shipment request possible.”

Being a small woman-owned business means a lot to Denise and she does whatever she can to support other woman entrepreneurs.

“As a business owner myself, I applaud those who have worked hard to overcome the barriers to business ownership,” she says. “I encourage those who are on the path to fulfilling their dream of business ownership to keep working hard and to take advantage of resources such as mentors, industry connections, and organizations such as the SBA or WEBEC.”

For example, the Women-Owned Small Business Federal Contract Program supports female entrepreneurs looking to win government contracts. To start, visit: https://certify.sba.gov/am-i-eligible. If you are looking for a business mentor, an online community like Fairygodboss, Girlboss, or business.com can help.

Her advice to new and continuing entrepreneurs is to build a business plan to help you establish clear objectives and goals and track your progress towards them, make adjustments along the way. The road to building a successful woman-owned business may not always be an easy one, but as Denise shows, it can be highly rewarding. At TRL, we hope woman-owned businesses continue to earn recognition well past October.

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